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News & Notes

Get Paid for Your Drone Cinematography

4K drone video is now available through Getty Images and DroneBase

June 14, 2017

A new partnership between DroneBase and Getty Images makes it possible for drone pilots anywhere to get paid for drone cinematography.

DroneBase, a networking service for commercial drone pilots, now has a content distribution deal with Getty Images. The partnership makes 4K video produced by DroneBase’s pilots available for sale via Getty Images’ website. The companies currently have more than 200 creative videos available to Getty Image’s advertising, commercial, and media clientele.  

Andrew Delaney, Getty Images’ director of content for North America, says the company has been interested in offering more high-quality drone content for several years.

“We know how successful helicopter content has been for us, but that is very expensive and often involves brave guys hanging from helicopters,” he says. “I remember the first time I saw drone images of wildlife, which was incredibly close and intimate, and I realized we could deliver a whole new perspective and quality of imagery.”

In order to get your drone video on the Getty site, you must be Part 107 certified and be a DroneBase pilot. DroneBase believes the deal will help its stable of drone pilots reach new clients.

“In the last year and a half, real estate has been our bread and butter, but lately insurance and rooftop inspections have been a growing need,” says Erik Till, marketing director for DroneBase. “But with this deal, our pilots can produce all kinds of content and media for clients all over the world.”

Making drone video exciting

The clips available today on the Getty site are mostly aerial footage of cities and landmarks, and range in price from several hundred dollars to thousands of dollars.

“As the drone pilot community grows, we are hearing from more pilots that they would like to provide more creative content,” says Till. “Some pilots get tired of circling a commercial real estate listing and want to shoot a gorgeous sunset over their city or something more exciting.”

Till believes commercial drone pilots who've been in the industry for a while might be fine creating maps and taking real estate photos, but newer commercial drone pilots are looking for creative opportunities. And this partnership will help the newer pilots get their work noticed by advertisers and filmmakers.

Delaney notes that like any new and exciting visual technique, drone photography can become boring and predictable. He hopes that by making it possible for more pilots to offer their services, it will help ensure new and surprising applications of drone videography.

“The drone perspective is becoming almost expected in advertising these days,” says Delaney. “People come to expect it and then it loses the initial thrill. But if you give five pilots the same assignment, each and every one will bring back something different. I think the potential for growth and innovation is enormous.”
Featured image: DroneBase/Getty Images